Pink for a purpose banner


Short Pump Town Center and the Bon Secours Cancer Institute are joining forces to promote breast cancer awareness on October 13.

Pink for a Purpose, an evening of shopping, education, and celebration like no other, will take place on Thursday, October 13, 2016 from 5:00 to 9:00 p.m. at Short Pump Town Center.

Enjoy appetizers and wine tastings courtesy of Short Pump Town Center restaurants and amazing prizes. You won’t want to miss this. The evening will culminate with a special tribute to breast cancer fighters and survivors. Purchase a special memorial item to honor a loved one for the closing ceremony ($5).

The ticket price of $25 will support the Bon Secours Cancer Care Fund to assist those fighting cancer.


Online registration closes at noon Wednesday, October 12, 2016. You may purchase tickets at the door on Thursday, October 13, 2016.

Short Pump Town Center

Restaurant Participation::

The Boathouse

Lehja India Delicious

Maggiano's Little Italy

Texas de Brazil

Rock Bottom Restaurant and Brewery

Cooper's Hawk Winery


Retailer Participation:

Short Pump Town Center

Kendra Scott

Lilly Pulitzer


Oil & Vinegar

Lily Rain

Alex and Ani

Bath and Body Works



Soft Surroundings


Kate Spade New York